Flat lay · Shot in Brooklyn, shipped in from anywhere in the US
Flat lay product photography
A flat lay is a garment laid flat and photographed from directly above. Studio Nula shoots flat lays for ecommerce from $39 an image: single pieces, pairs at $78, and styled outfit groups at $119, every one retouched and consistent across your range.
500+ brands shoot with us · Delivered in 3 to 10 business days · Brooklyn studio since 2019
Flat lay, and what goes well with it
Flat lay shows the whole garment at a glance. Consider adding these image types to make your product listing pages better: ghost mannequin for the shape, a model photo for the fit, a model video for the way the fabric moves, and a hanged shot for the drape. Prices are per finished image, all-in.
Flat lay
$39The garment laid flat and shot from straight above. The standard ecommerce shot for tops, knitwear and anything that lies flat.
Flat lay pair
$78Two pieces in one frame: a top and a bottom together, or the same style in two colorways.
Flat lay group
$119A whole outfit laid out as one composition, with garments, shoes and accessories styled together.
Ghost mannequin
$69Shot on a mannequin that is then edited out, so the garment holds its shape with nobody inside it.
Ghost mannequin pair
$139The ghost treatment on a two-piece, such as a jacket with trousers or a matching set, in one frame.
Model photo
$79Worn by a live model in the studio. The model, the styling and the retouching are all inside the price.
- Video
Model video
$99One continuous take of the garment on a model, turning and moving so the fit and the fall of the fabric show.
- Video
Model video plus
$149The model clip cut together with close-ups of the fabric, pockets, zips and labels.
Hanged shot
$39Shot hanging so the garment keeps its natural drape. Right for shirts, outerwear and anything that will not lie flat.
From the studio
A selection of photographs and clips shot at the studio.
When a flat lay is the right shot
Garments that need to show fit or structure, such as jackets and dresses, are usually better as ghost mannequin or on a model. Shooting your own? Our flat lay photography guide covers setup, styling and light, and ghost mannequin vs flat lay compares the two.
- T-shirts, sweatshirts, knitwear and denim, which lie flat without losing their shape
- Kidswear and multipacks, where a model shoot would cost more than the garment
- Large ranges, because flat lays are the fastest way to put dozens of SKUs on one consistent grid
- Marketplace listings that require a plain white background
Styled flat lays
A group flat lay lays out a whole outfit as one composition, with shoes and accessories styled around the garment. It is the shot brands use for lookbooks, social posts and collection banners.
Flat lays are delivered on white by default. A colored backdrop is available for $3 more an image.
The same fold, every time
Your layout, fold, crop and margins are saved as a spec in your dashboard, so the 200th flat lay matches the first and a new colorway drops straight into an existing grid.
How it works
- Step 1
Build your shot list
Add each product and pick its shots from the catalogue. The total updates as you go, so the price is settled before you ship.
- Step 2
Send the products
Ship them to Brooklyn with a label arranged from your dashboard, or drop them off in New York by arrangement.
- Step 3
We shoot and retouch
Steamed, styled, shot and retouched to the spec you saved, against the references you attached to each product.
- Step 4
Review and download
Your gallery arrives in 3 to 10 business days. Ask for fixes on the frame itself, then download everything at full size.
Questions
Flat lay or ghost mannequin?
Flat lay is cheaper and suits garments that lie flat well. Ghost mannequin shows the garment's three-dimensional shape and is better for anything structured. Many brands use flat lays for basics and ghost mannequin for hero pieces. Compare them.
What is included in the per-image price?
The studio, the photographer, steaming and styling, professional retouching, a pure white background, the angles you ask for, and unlimited usage rights on product images. Nothing is added on top. What the price includes.
How long does it take?
Images are delivered in 3 to 10 business days, depending on your plan, counted from the day both your products and your payment have arrived. Expedited delivery costs 25% more and rush 50% more, and both shorten the deadline. Model shoots take longer, because casting comes first.
How do I get my products to you?
Ship them to our Brooklyn studio from anywhere in the US. You can arrange the label through your dashboard at live carrier rates or use your own. When you order you choose what happens afterwards: we ship them back, donate them, or dispose of them. Shipping guide.
Can I ask for changes after delivery?
Yes. You have 7 days after delivery to request edits on the frame itself in your gallery. Fixes are free when the fault is ours, such as a missed shot, a color that does not match your reference, or wrong reflections. Other edits are $25 an hour, and anything under an hour is free. Revision policy.
Is there a minimum order?
Without a membership, an order needs at least 5 images. Members have no minimum. On-model work has a minimum of 20 images, because a model is booked for the day whatever the count.
See the price before you ship anything.
Build your shot list in the dashboard. The total updates as you add products, and nothing is charged until we have checked it with you.