The answer: it depends on the type of photography, your product category, and the studio’s expertise. In this post, we’ll break down product photography pricing in 2025, what factors influence cost, and how to budget for professional photos that actually convert.
Why Product Photography Costs Vary
Unlike stock photos, product photography is custom work. Every shoot is different. Here are the key factors that influence pricing:
- On‑White / Amazon-Ready Photography: Clean background, standard angles. Great for Amazon, Shopify, and e-commerce listings.
- Flat Lay / Styled Photography: Products photographed in real-world settings. Adds context, higher engagement.
- Ghost Mannequin / Apparel Photography: Specialized technique for clothing that shows fit and shape.
- Jewelry & Small Product Photography: Requires macro lenses, lighting control, and often retouching.
Typical Product Photography Pricing in 2025
Here’s what you can expect to pay this year for professional product photos in the U.S.:
- On‑White Photos: $40 – $75 per image
- Lifestyle / Styled Photos: $150 – $400 per image (depending on setup, location, props, models)
- Ghost Mannequin Apparel Photos: $60 – $120 per image
- Jewelry Photography: $80 – $150 per image (higher when heavy retouching is required)
Many studios, including Studio Nula, use a per-image pricing model. This gives you transparency and eliminates surprise costs.
Should You Pay Per Image or Per Hour?
Some studios charge hourly or by the day, but that can lead to uncertainty: how long will the shoot take? How much editing is involved? Will you end up paying for waiting time?
For straightforward product photography, per-image pricing is more predictable. You pay only for the final deliverables.
Why Professional Photography Is Worth the Investment
It’s tempting to try DIY photos or low-cost freelancers, but here’s why hiring pros pays off:
- Higher Conversions: Professional product photos can lift conversion rates by 30% or more — so every dollar invested can return more in sales (conversion rates).
- Consistent Brand Aesthetic: Uniform lighting, angles, and style across your catalog elevate your brand and create trust.
- Time & Stress Saved: You don’t deal with the photography logistics, editing, or quality control — the studio handles it all.
Why Studio Nula Uses Per‑Image Pricing
Many photographers charge by the hour or day, leaving clients guessing how long the shoot will take or what extra costs might creep up. At Studio Nula, we do it differently:
- Clear & Transparent Pricing: You know exactly what each photo costs — no hidden fees or surprises.
- Fixed Cost for Your Projects: As a brand owner, you already know how many products you have and how many photos each needs. That becomes your fixed budget.
- No Time‑Based Variables: You’re not paying for studio hours, makeup, model waiting time, or editing complexity. You pay per final image delivered.
Product Photography Pricing at Studio Nula
Here’s our starting structure (custom quotes available for complex shoots):
- On‑White / Amazon–Ready Photography: starting at $39 per image
- Ghost Mannequin Apparel Photography: starting at $69 per image
- Jewelry Photography: starting at $49 per image
- Lifestyle / Styled Photography: custom quotes based on concept, location, props, and models
We also offer sample shoots so you can try us out before committing to a large project.
Final Thoughts
Product photography is an investment in your bottom line, not just a creative cost. In 2025, you can expect transparent per-image pricing for standard e-commerce shoots, with higher budgets for lifestyle or highly retouched work.
If you’re ready to upgrade your product visuals, Studio Nula makes it easy, clear, and reliable. Contact us today for a custom quote or to book your sample shoot.
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