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Creating Engaging Social Media Content

Creating engaging social media content can help you grab your followers’ attention as well as setting yourself aside from your competitors in the crowded social media market. In this article, we provide you effective tips to inspire your social media marketing strategy. 

   1. Offer unique and original content

Don’t copy content from others. Social media is your voice to engage with people so provide value with your own unique content. This will help you to stand apart from the competition and encourage followers to become interested. Share content that answers to the people’s curiosity about your business and products, and attract more visitors to your site.

   2. Craft real time content

Get information about the events and programs your followers attend as well as watch on television such as soccer games, motorcycle racing, movie award ceremonies etc. Learn about the events your followers focus on for a particular time period such as school and college exams, father’s day, summer vacation etc. This can help you craft real-time contextual content to attract your followers’ attention.

Be up-to-date and very knowledgeable about all aspects of your industry, not just what’s immediately relevant to you. You’ll also want to be aware of the industry innovations, trends, regulations, opportunities and day-to-day threats.

   3. Post personal content

Keeping it personal is the key to creating engaging social media content. Share behind-the-scenes pictures and personal story to help your followers understand your company. They will realize that behind your brand, interesting people are at work, ready to provide the best service and support. Your followers will really appreciate the effort you’re putting in making these posts and engagement activities more personal, and will show their appreciation by engaging with your content even more.

   4. Thank your followers

Share the content created by your followers on your social pages to create a closer bond with them. For example, Starbucks posts its customers’ pictures on its feed which motivates them to share images of their coffee so that they get the opportunity to appear on company’s social pages. This can help you strengthen your connection with your followers and also gives more content to post on your social sites. Thus, it is a win-win situation.

Additionally, you can organize giveaways and contests to engage your audience by choose a  ”follower of the month” to appreciate your brand ambassadors, organize giveaways and contests to engage with your audience.

   5. Speak their language

Before ever creating or sharing content, think about your audience: ask yourself if it’s something they would like to see and share with their friends. You need to eat, sleep and breathe as your best prospects would, understanding their motivations, social activities to learn the interests of your audience and create appropriate content. That’s the only way to address their needs with your content. Creating content that is relevant to their needs or interests will surely generate considerable social media engagement. Avoid making broad assumptions or you’ll sound like everyone else in your industry.

Once you gather some ideas, you can even poll your audience to generate comments and potentially initiate debate. This not only creates engagement, but gives you special insight into what your followers actually want.

   6. Add a call to action

At the end of your content or social posts, consider prompting your audience with what action you’d like them to take next by including a call to action. Without one, most people won’t take any action after reading your content, even if they enjoyed it and derived value from it.

CTAs come in different forms and have different purposes. For example, you can motivate your audience to take actions with these CTAs:

-Ask a question they can answer in the comments

-Direct them to another piece of content

-Ask them to connect with you on other social media channels

-Direct them to your website

-Get them to subscribe to your newsletter

   7. Use video content

Video is a very powerful tool that you can use to increase social media engagement. Video has become the dominant form of online content. This is also why Instagram – once known as the photo-sharing network – added video to its portfolio. Social networks like Facebook and Twitter are making this functionality very convenient and easy to use but can create a big impact in terms of generating engagement. You can upload videos on Facebook, include a very compelling title, headline and description about your video, and tag your friends in the process. The more engagement it generates, the more it will appear in newsfeeds, which can make your video go viral and generate even more engagement. As a result, you have to embrace video as part of your content strategy



We hope to see you using the creative ideas mentioned in this article to share informative and engaging content with your social media audience. If you have any other interesting ideas on this subject, feel free to share the details with us.